About Bluem

Bluem
/blo͞om/
- To flourish physically and spiritually, and to constantly better one’s self.
Always in Bluem…

 

Bluem is a premium streetwear brand based out of Vancouver, BC. Our main focus is creating garments that are designed to last a life time hence the use of "all-life wearability". Creating these garments that wont break down after a few washes, fall apart after wearing and tearing through daily life is our solution to fighting against fast fashion.

We went with the tagline "Always in Bluem" as a message that has a double entendre. We say "Always in Bluem" because we are always wearing Bluem, hence why it is worded like that. We also use "Always in Bluem" tied in with our definition of Bluem, we are always bettering ourselves and flourishing to the best of our abilities. At Bluem we strive to create garments that make you feel empowered. We want our clientele to always strive to be the best versions of their selves, whether you own Bluem or not, we want you to be "Always in Bluem".

Our mission is "Creating sustainable garments that have all-life wearability" 

Our vision is "Bringing utility and all-life wearability worldwide"